Viewing a competitor’s landing page can help you in making strategies for digital marketing. There are many tricks to get hold of the landing pages of your competitors as they may have hidden subdomains. The main thing you need to focus on is:
- What are you searching for?
- What are the correct tools for gathering information?
- How can you use those insights to grow your business?
Even the Best SEO services Sydney is aware of the importance that SEO and PPC have in gaining organic web traffic. PPC Management Sydney recommends testing landing pages for keywords. PPC ads are focused on conversion rates and gaining attention as much as possible.
Best Tools for tracking SEO and PPC of competitor companies:
SEM Rush
This is a famous keyword research tool that helps in identifying competitor keywords easily. Some filters let you search results based on the geographical area and country. You can easily specify the different types of PPC keywords and get the analytics data for the whole website.
Ahref’s Keyword Explorer
It is widely used to read blogs on the website and also has a developer tool which is a paid version for better results. It has great functionality and data that is important for SEO and PPC ads. It will give you the result of the blogs that have essential keywords and the number of times it has been used. This helps in identifying strong performing articles and their related keywords easily.
Wordtracker
This has keywords from famous platforms like YouTube and Amazon which can be filtered easily. With PPC keyword research also gathers competitors’ data and identifies the opportunities for you.
Where should you focus on the landing pages of Competitors?
The Best Online Marketing Services knows that landing pages are the best place to look for a competitor’s insights. Visit their website through different SERPs and look at the online experience of the website. Rey to find out answers to some of the questions while visiting their websites:
- How is the overall look of the website?
- Is the color scheme a good choice?
- How fast is the page response for mobile and desktop?
- What are their primary targets?
- Do they have any hidden charges on products or services?
- What are their methods to make the platform more interactive?
- What tone are they using to deliver their content to the audience?
This will help you in knowing closely what the market is demanding and the user’s expectations currently. Even the Best SEO services in Sydney have challenges to figure out the best strategies to grow in the market where competition is at high stakes. Whether it is about the PPC Management Sydney or SEO people are concerned about them as they decide website ranking on search engines which is important to generate leads. Handle PPC and SEO efficiently with a team of experts to gain digital visibility.
Elsner Technologies Pty. Ltd. 